I am a writer-director whose work spans both film and commercial festivals, driven by a desire to blur the lines between reality and imagination and create cinematic experiences that resonate on an emotional level.

 

From 2013 to 2019, I led the TV division at M&C Saatchi, where I honed my craft in large‑scale productions and international campaigns. With more than two decades of experience across Asian markets, I have had the privilege of collaborating with talents such as Cindy Crawford, Nicole Kidman, Karlie Kloss, Alessandra Ambrosio, Manny Pacquiao, Maggie Cheung, Gao Yuanyuan, Yang Mi, Zhou Xun, Zhang Ziyi, Dilraba Dilmurat, Hu Ge, Chen Kun, and many others. These collaborations have shaped my approach to directing, emphasizing authenticity, rhythm, and emotional truth.

 

My client portfolio includes global and regional leaders such as American Standard, ANTA Sports, Ballantine’s, BYTON, Castrol, Cetaphil, Chow Tai Fook, Clé de Peau Beauté, Coach, Dove, Estée Lauder, FILORGA, Lancôme, Lenovo, Magnum, Microsoft, Panasonic, Piaget, Platinum Guild International, Shiseido, Sony, TMall, UNIQLO, and more. Each project has been an opportunity to merge artistry with strategy, ensuring that every story connects meaningfully with its audience.

 

In 2020, in pursuit of telling stories on my own terms, I founded 38pro Film Ltd., a company dedicated to weaving compelling narratives and bringing bold visual ideas to life. My recent creative projects have been recognized internationally:
 

Short Film: Metempsychosis, recipient of 32 awards at international film festivals worldwide.

 

Long‑Short Film: Melodies of the Abyss, continuing its journey on the festival circuit, has so far been honored with 17 awards worldwide.

 

Feature Screenplay: Breaking Free, recipient of the Platinum Remi Award at the 56th Annual WorldFest‑Houston International Film Festival (2023).